MusicTogether: Supporting Ontario Musicians During COVID-19🔒 SSL Verified

Table of Contents

• ↓ Overview
• ↓ The Wave It Was Part Of
• ↓ How the $300,000 Fund Came Together
• ↓ How Artists Took Part
• ↓ The People and Partners Behind It
• ↓ Why the Lineup Was so Siverse
• ↓ Top Alternatives to musictogether.ca

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Content Snippets from musictogether.ca

"MusicTogether was a $300,000 emergency relief fund and livestream concert series for Ontario musicians, launched in the spring of 2020 when COVID-19 shut down live music. The idea was simple: pay artists to perform a set from their living rooms, and give fans an easy way to watch, tip them, and buy merch. The whole thing ran on volunteers, and every dollar raised went straight to the musicians."

"When tours and festivals vanished in March 2020, working musicians lost most of their income almost overnight. MusicTogether was Ontario’s coordinated answer. Members of the Canadian music industry and the provincial government pooled money so artists could keep performing, and keep getting paid, from home. Toronto sat at the center of it, but the roster reached musicians right across the province, from folk and jazz to hip-hop, francophone, classical and Indigenous music."

"MusicTogether didn’t appear in a vacuum. As venues went dark, a wave of livestream relief efforts sprang up across Canada within weeks. The National Arts Centre teamed up with Facebook on #CanadaPerforms, a fund that started at $100,000 and grew past $700,000 as donations rolled in, later adding a literary strand. Halifax’s Side Door, co-founded by musician Dan Mangan, opened its house-concert booking tools to ticketed online shows. MusicTogether was Ontario’s contribution to that moment, and one of the few efforts backed by direct government matching."

"The money came in two halves. People in the music community put up the first $150,000. The Government of Ontario matched it with another $150,000 through the Ministry of Heritage, Sport, Tourism and Culture Industries. That match was tied to Ontario Live, a provincial push to build an online marketplace where people could buy from and support local artists, festivals and cultural businesses while venues stayed shut. Arts & Crafts and Shopify built and ran the website that handled applications, streams and payments, and donated that work."

Key Topics & Focus Areas for musictogether.ca:

Overview

The Wave It Was Part Of

How the $300,000 Fund Came Together

How Artists Took Part

The People and Partners Behind It

Why the Lineup Was so Siverse