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Table of Contents

• ↓ What Does it Mean to be Simple?
• ↓ Have a Single Core Idea
• ↓ Improve Clarity Over Time
• ↓ Use Consistency
• ↓ When More is Less
• ↓ Is UX the Key to a Long-lasting Business?
• ↓ Top Alternatives to 52weeksofux.com

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"All designers say simplicity is important, but what does it really mean to make something simple? Most of the time we think it means less, that by removing stuff we achieve simplicity. We think by keeping content above the fold we’re helping people focus, or by using bullets instead of paragraphs more people will read it, or by cutting text in half it becomes more clear. But simple doesn’t mean “less”. A better definition would be “just enough”."

"In some cases designs actually need more of something to become simple. So a better definition of simple is “just enough for comprehension and the ability to pursue and complete our goals”. Instead of hiding or cutting stuff away, here is how we can achieve more meaningful simplicity in our designs:"

"Attention and interest are the first things you need to develop to get someone to take any kind of action. The best way to grab attention and build interest is to present a single core idea, fully fledged. This allows the user to make a binary decision about it: “Am I interested or not?”. Introducing a feature in a way that people can instantly map it to a desired outcome will help them prioritize and be confident about their next step. The need to present a single core idea is true from the big picture all the way down to each of the smallest features."

"“Nothing says Send Message, like the words ‘Send Message’.” - Des Traynor @destraynor"

Key Topics & Focus Areas for 52weeksofux.com:

What Does it Mean to be Simple?

Have a Single Core Idea

Improve Clarity Over Time

Use Consistency

When More is Less

Is UX the Key to a Long-lasting Business?