Backlinks vs. Brand Mentions: How to Engineer Campaigns That Earn Links, Mentions & Citations

Backlinks alone no longer move the authority needle. You need mentions, too.

Are your campaigns securing the visibility and authority they deserve in today’s competitive SERPs?

Are you tapping into the full potential of brand mentions to amplify both SEO and recognition?

What if your next campaign could strategically & simultaneously unlock: 

• Boosted rankings & visibility.
• High-quality links & mentions.
• Brand growth.

Learn a proven framework that wins visibility, links, and authority in answer engines.

In this on-demand webinar, Michael Johnson, CEO of GrowResolve, reveals a repeatable campaign design framework that aligns media outreach, SEO impact, and brand visibility, helping you turn every campaign into a long-term asset.

Learn the Campaign Framework That Wins Links and Mentions

Successful SEO campaigns must now capture both backlinks and brand mentions. These are the ones dominating SERPs and building lasting brand authority.

In this on-demand webinar, you’ll learn:

• The Resolve Campaign Framework: A step-by-step approach to ideating, creating, and pitching SEO-focused Digital PR campaigns.
• The Dual Outcome Strategy: How to craft campaigns designed to earn both brand mentions and backlinks from top-tier media.
• Real Campaign Case Studies: Examples of successful campaigns that generated a compounding effect of links, mentions, and brand recognition.
• Techniques for Measuring Success: How to evaluate the SEO and branding impact of your campaigns.

Watch on-demand to learn how to engineer digital PR campaigns that actually pair with SEO, GEO, and AEO to grow your brand.

View the slides below or check out the full webinar for all the details.