The New SEO Playbook: How AI Is Reshaping Search & Content

AI search is here. Traffic is down. Visibility is vanishing. The old SEO playbook? Outdated.

And many marketers are bracing for more organic traffic loss over the coming years.

With more journeys starting in AI, the dominance of traditional search tactics are in question.

So, what should you do now?

In this on-demand webinar, you’ll learn about the new SEO playbook for AI. Join Zoe Hawkins and Jeff Coyle from Siteimprove, together with James McCormick of IDC, as they walk you through: 

• Why enterprise SEO is more important than ever across an expanding mix of AI  channels.
  
• How to build trust and credibility over chasing keyword volume.
  
• What to expect from high-intent, low-volume traffic patterns.
  
• Tips to prep your content for AI search engines while keeping it authentic and human.
  
• The tools and frameworks for content intelligence and predictive marketing.
  

Plus: We’ll walk through some early best practices, from re-examining your page structure to understanding how crawlers still shape visibility.

Who should watch? CMOs, SEO professionals, and digital marketing leaders looking to stay agile in an AI-driven world and future-proof their marketing plans

View the slides below or check out the full webinar for all the details.